Health Blueprint · Foundation
The problem isn't what you're eating.
It's why.
14 weeks of live coaching that breaks the patterns keeping you stuck with food at the level they actually live.
Built for people who've optimised most of life and can't get the food piece to fall in line.
- Next cohort starts September 14
- Applications close September 10
- 6 seats
Sound familiar?
You know exactly what you should eat
So why is it still so hard?
- You can quote what's on the macro chart. By Thursday the old patterns are back anyway.
- Diets work while you're on them. The moment you ease up, everything unravels.
- You feel guilt and shame around food even when you're "being good."
- You're tired. Not from cooking. From constantly negotiating with yourself about what's on your plate.
- You've tried counting calories, cutting carbs, keto, intermittent fasting. You're done starting over.
- Something keeps pulling you back. It feels almost automatic.
Resolve
By Thursday the old patterns are back anyway.
A Different Lens
What if food was never the problem?
Most health programs treat food as a logistics problem. Get the right meal plan. Follow the right rules. Summon enough willpower. You've had the meal plans. You've had the rules. The problem isn't information. It's the wiring underneath: the associations your brain built around food long before you decided to eat healthier.
That's the level I work at.
The Method
Food psychology meets live coaching
Psychology first. The work happens in your real life.
This program works at the psychological root of eating habits. Instead of telling you what you're allowed to eat, it changes what you want to eat.
Over 14 weeks, I work with you live: weekly video program, accountability, a small group going through the same thing, and me there to guide you all the way.
Inside this program runs WILDERBODY: Eric Edmeades' 90-day food psychology framework (the current version of WILDFIT's flagship program).
What changes
Fourteen weeks from now
here's what's different.
These are some of the things people most often report after going through the program.
- The running argument about what to eat goes quiet.
- Afternoon crashes stop. Energy holds level through the day.
- Cravings you've had for years lose their pull, without you resisting them.
- Sleep improves, usually inside the first month.
- Weight that hadn't moved starts moving, as a side effect rather than the target.
- Guilt and shame stop turning up at meals.
- A restaurant, a trip, someone else's table: you handle all of it without a plan.
- You know what each food actually does to you, so you decide instead of a rule.
The running argument about what to eat goes quiet.
Your Coach
I knew exactly what to eat. I didn't do it either.
- Certified WILDFIT® Coach
- Mindvalley Holobody Coach
- Mindvalley 10X Fitness Coach
- Holohabits Practitioner
- Paradigm X Speaker Finalist
By my late twenties I had two diagnoses and a story to go with them: this is what you are, get used to it. I built a life around the assumption that brain fog, fatigue and low mood were my baseline.
I decided that wasn't going to happen, and started taking my health into my own hands. Food was the last piece to move, and the one I'd tried hardest at. Nothing shifted until I stopped attacking the behaviour and understood what was driving it. Then the choices started changing on their own. The weight moved. The cycling settled. I felt better than I had in a decade.
I trained as a coach to find out why that worked when nothing else had. This program is the answer, in the order I wish someone had handed it to me.
Program flow
14 weeks. Three distinct phases
Weeks 1–5
Awareness & Observation
Inner Monastery
Starts with an onboarding week: intake, your baseline, and setup. Then you stop fighting yourself and start getting curious. You learn to notice your eating patterns honestly (hunger signals, emotional triggers, habitual choices) without judgment. No dramatic changes yet. Just clarity.
“I understand why I eat what I eat.”
Weeks 6–10
The Metabolic Switch
Spring
The full metabolic reset, and the phase that changes the most. Your body stops running on sugar. Your metabolism stabilises, cravings start losing their grip, energy starts to even out. What seemed almost impossible at first now starts to feel normal.
“My body has stopped running on sugar. My energy is different.”
Weeks 11–14
Reintroduction & Integration
Cruising
The integration of all you have learned. You run real experiments on yourself. By the end you can navigate food without rules, because you understand what each thing does to you.
“I choose what I eat.”
What's Included
Everything you need to make this work
Group Program
- WILDERBODY: Eric Edmeades' 13-week food psychology program
- Mindset and identity work that makes the food changes stick
- 14 live group coaching calls with me (weekly, 60 minutes)
- Personalised feedback between calls. I read what you write and respond with targeted advice
- Private cohort: a small group going through the same thing at the same time
1:1 Option
Same full program. All 14 sessions are private with me. Maximum 1–2 clients at a time. The right path if you want full schedule flexibility and full confidentiality.
Enquire about 1:1I spent years trying different approaches to food. Within the first month I understood why none of them had worked. That alone changed everything. Anonymous, Foundation graduate
Results
What clients say
I felt much fitter and more vital, slept better, had no cravings, and no longer experienced health issues I'd struggled with for years. This is the closest you'll ever get to true food freedom.
I have all the tools I need to continue on my own. Joey listens to what you're struggling with and offers targeted advice you can actually use.
Proof
What's still true a year later
These are the numbers that matter: what holds once the coaching stops.
100%
of my participants say their relationship with food has permanently changed
96%
of WILDFIT participants complete the program
75%
are still living the changes one year later
60%
choose to repeat it for deeper understanding
The 96% completion figure comes from Mindvalley, who run the WILDFIT program. Retention data is also sourced from WILDFIT. Joey Simsen is a certified WILDFIT coach.
Is this for you?
This program is right for you
if you recognise yourself here.
- You've tried diets, gotten results, and always ended up back where you started.
- You eat reasonably well by most standards, and something still isn't working.
- You want to understand your relationship with food before adding more structure.
- You're not ready for the full 6 months, but you know food is the right place to start.
- You've done the Food Freedom Challenge and you're ready to go deeper.
- You want a small, focused group, not an anonymous online course.
This is not for you if…
- You're looking for a meal plan or specific food rules to follow.
- You want rapid, dramatic short-term results.
- You're not open to examining the psychological side of eating.
My promises
What I commit to
I won't hand you a set meal plan, or list of rules and restrictions. That's the whole point.
You'll eat well for all fourteen weeks. There's no calorie-cutting or portion limiting.
The weeks that ask the most of you are where the breakthroughs happen. You won't go through them alone.
Before you book
What happens in the thirty minutes
Thirty minutes on video, free, and you owe me nothing afterwards. Here's all of it, so none of it catches you out.
Thirty minutes on video, free
Where you actually are
What I think is in the way
Whether we work together
Thirty minutes on video, free, and you owe me nothing afterwards.
First 10 minutes
Where you actually are
You tell me what's going on, how long it's been going on, and what you've already tried. You don't need to prepare anything and there's no form to fill in first.
Next 10 minutes
What I think is in the way
I tell you where I think the pattern sits and which program reaches it fastest, in plain language. If the answer is something other than working with me, that's the answer you get.
Last 10 minutes
Whether we work together
What the work looks like, what it costs, how long it takes. Then you decide, or you don't. I turn down work that isn't right for the work, so if this isn't your next step, you'll hear that from me.
Worth saying plainly: I'm a health coach, not a doctor or a dietitian. I work with your medical care, not in place of it. If what you describe belongs with your GP, I'll tell you that on the call.
Book a Discovery CallHow to join
Ways to get started
Group
14 weeks
Max 6 people per cohort
- 14 live group coaching calls with me
- WILDERBODY: Eric Edmeades' 13-week food psychology program
- Mindset and identity work that makes the food changes stick
- Private cohort community
Applications close September 10; the cohort starts September 14. Cohorts run every few months, and dates go to the email list first.
1:1 Private Coaching
14 weeks
1–2 spots at a time
- 14 private sessions with me
- All group program content included
- Full flexibility and schedule control
- Complete confidentiality
Ready to fix your relationship with food?
Applications close September 10 for the cohort starting September 14, and it takes six people. Applying starts with a free call: we'll talk about where you are, what you're working with, and whether this program is the right next step for you.
Apply for a seat