Health Blueprint · Foundation
The problem isn't what you're eating.
It's why.
14 weeks of live coaching that breaks the patterns keeping you stuck with food at the level they actually live.
Built for people who've optimised most of life and can't get the food piece to fall in line.
Sound familiar?
You know exactly what you should eat
So why is it still so hard?
- You can quote what's on the macro chart. By Thursday the old patterns are back anyway.
- Diets work while you're on them. The moment you ease up, everything unravels.
- You feel guilt and shame around food even when you're "being good."
- You're tired. Not from cooking. From constantly negotiating with yourself about what's on your plate.
- You've tried counting calories, cutting carbs, keto, intermittent fasting. You're done starting over.
- Something keeps pulling you back. It feels almost automatic.
A Different Lens
What if food was never the problem?
Most health programs treat food as a logistics problem. Get the right meal plan. Follow the right rules. Summon enough willpower. You've had the meal plans. You've had the rules. The problem isn't information. It's the wiring underneath: the associations your brain built around food long before you decided to eat healthier.
That's the level I work at.
The Method
Food psychology meets live coaching
Psychology first. The work happens in your real life.
This program works at the psychological root of eating habits. Instead of telling you what you're allowed to eat, it changes what you want to eat.
Over 14 weeks, I work with you live: accountability, a small group going through the same thing, and me there when it gets hard.
Inside this program runs WILDERBODY: Eric Edmeades' 90-day food psychology framework (the current version of WILDFIT's flagship program).
Program Arc
14 weeks. Three distinct phases
Weeks 1–4
Awareness & Observation
Inner Monastery
You stop fighting yourself and start getting curious. You learn to notice your eating patterns honestly (hunger signals, emotional triggers, habitual choices) without judgment. No dramatic changes yet. Just clarity.
"I understand why I eat what I eat."
Weeks 5–9
The Metabolic Switch
Spring
The full metabolic reset. This is the hardest phase. It's also the one that changes the most. Your metabolism stabilises. Cravings start losing their grip. Energy starts to even out. I coach you through every hard moment.
"My body has stopped running on sugar. My energy is different."
Weeks 10–13
Reintroduction & Integration
Cruising
The integration of all you have learned. You run real experiments on yourself. By the end you can navigate food without rules, because you understand what each thing does to you.
"I choose what I eat. It's not automatic anymore."
What's Included
Everything you need to make this work
Group Program
- WILDERBODY: Eric Edmeades' 13-week food psychology program. Changes what you want to eat, not just what you allow yourself
- Mindset and identity work that makes the food changes stick
- 14 live group coaching calls with me (weekly, 60 minutes)
- Personalised feedback between calls. I read what you write and respond with targeted advice
- Private cohort: a small group going through the same thing at the same time
1:1 Option
Same full program. All 14 sessions are private with me. Maximum 1–2 clients at a time. The right path if you want full schedule flexibility and full confidentiality.
Enquire about 1:1Results
What clients say
I felt much fitter and more vital, slept better, had no cravings, and no longer experienced health issues I'd struggled with for years. This is the closest you'll ever get to true food freedom.
I spent years trying different approaches to food. Within the first month I understood why none of them had worked. That alone changed everything. Then the rest of the program confirmed it.
I have all the tools I need to continue on my own. Joey listens to what you're struggling with and offers targeted advice you can actually use. The group setting made it safe to be honest.
Transformations
What 14 weeks looks like
These are real clients. Results vary. The shift in how people relate to food is consistent.
Client A — Before & After
Client B — Before & After
Is this for you?
This program is right for you
if you recognise yourself here.
- You've tried diets, gotten results, and always ended up back where you started.
- You eat reasonably well by most standards, and something still isn't working.
- You want to understand your relationship with food before adding more structure.
- You're not ready for the full 6 months, but you know food is the right place to start.
- You've done the Food Freedom Challenge and you're ready to go deeper.
- You want a small, focused group, not an anonymous online course.
This is not for you if…
- You're looking for a meal plan or specific food rules to follow.
- You want rapid, dramatic short-term results.
- You're not open to examining the psychological side of eating.
Investment
Ways to get started
Food Freedom Challenge
Not ready to commit to the full program yet?
€250
3 weeks
- 3-week live group experience
- Introduction to food psychology
- Understand why you eat what you eat
- A genuine taste of what the full program delivers
Group
€999
or 4 × €275, paid monthly
14 weeks
Max 6 people per cohort
- 14 live group coaching calls with me
- WILDERBODY: Eric Edmeades' 13-week food psychology program
- Mindset and identity work that makes the food changes stick
- Private cohort community
Cohorts run every few months. Dates announced to the email list first.
1:1 Private Coaching
€1,500
14 weeks
1–2 spots at a time
- 14 private sessions with me
- All group program content included
- Full flexibility and schedule control
- Complete confidentiality
Your Coach
Joey Simsen
I'm a certified WILDFIT® Coach. I came to this work after years of knowing exactly what I should eat and not doing it. WILDFIT was the first thing that worked on the actual mechanism. Once I saw why, I trained as a coach and have been running people through this work ever since.
This Foundation program is Phase 1 of the Health Blueprint: the system I run with every client now. Food psychology, mindset, and live coaching, in that order, because each one builds on the one before.
Ready to fix the foundation?
Six per cohort
Book a free Discovery Call. We'll talk about where you are, what you're working with, and whether this program is the right next step for you.
Book a Discovery Call