WILDFIT
Rewire how you think about food
WILDFIT is not a diet. It is a 90-day program designed to change what you want to eat — not just what you allow yourself to eat.
Duration: 90 days
What WILDFIT is
Developed by Eric Edmeades, WILDFIT is a food psychology program that works at the subconscious level. Joey Simsen is a certified WILDFIT coach, delivering the program 1:1 or in groups. WILDFIT targets the psychological and neurological roots of cravings — not the symptoms. By the end, you don't resist bad food. You genuinely want different things.
What it targets
- Cravings and habitual eating patterns
- The emotional and psychological relationship with food
- The language you use around food ('cheat day', 'treating yourself', 'being good')
- Seasonal and ancestral eating instincts
"I stop fighting cravings. I just don't want them anymore."
How it runs
WILDFIT can be delivered in a group setting or as a 1:1 program with Joey as your coach. Both formats include the full WILDFIT curriculum plus Joey's coaching support throughout.
The Comparison
How WILDFIT Compares to Popular Approaches
Every approach below has something useful to offer. The question is: what happens when you stop?
Keto
Where it works
Fast initial results. Shifting your metabolism off sugar can produce real changes in energy and weight within weeks.
Why it stalls
Keto is a restriction-based protocol. It tells your body what fuel to use — but it doesn't address why you reach for bread, sugar, or comfort food in the first place. Most people can sustain it for months, not years. When they stop, the cravings are still there, unchanged.
WILDFIT's take
WILDFIT includes a metabolic reset phase that overlaps with what keto does biologically — but embeds it inside a psychological framework. You understand why the shift matters, not just what to cut. That's why it tends to stick.
Intermittent Fasting
Where it works
Simplifies decision-making. Fewer meals means fewer opportunities to choose poorly. There are real metabolic benefits to giving your digestive system regular breaks.
Why it stalls
IF controls when you eat — but not what you eat or why. If your 8-hour window is filled with the same emotional and habitual eating patterns, the underlying problem hasn't moved. It can also mask disordered eating under a framework that sounds disciplined.
WILDFIT's take
WILDFIT addresses the relationship with food itself — not just the schedule around it. Once the psychological drivers shift, meal timing becomes a tool you use consciously, not a rule you rely on.
Whole30
Where it works
Excellent elimination reset. Thirty days of clean eating builds genuine awareness about what specific foods do to your body. Many people discover sensitivities they never knew they had.
Why it stalls
Thirty days is long enough to notice a difference, but not long enough for subconscious rewiring. There's no structured reintroduction coaching, so most people go back to old patterns within weeks of finishing. The awareness fades without reinforcement.
WILDFIT's take
WILDFIT's 90-day timeline is not arbitrary — it maps to what habit-change research shows about how long subconscious patterns actually take to shift. And the coached reintroduction phase is where real food freedom begins.
Calorie Counting & Macro Tracking
Where it works
Creates awareness of intake. For people who have never paid attention to what they eat, tracking can be a genuine eye-opener. It introduces structure where there was none.
Why it stalls
It reduces food to maths. Over time, it creates an obsessive relationship with numbers — and completely bypasses your body's own hunger and satiety signals. The moment you stop tracking, you have no internal compass to navigate by.
WILDFIT's take
WILDFIT works with your hunger signals rather than overriding them. You learn to distinguish real hunger from emotional hunger, habitual hunger, and environmental triggers — so you can trust your own body again.
Intuitive Eating
Where it works
A genuinely valuable philosophy. It reduces food shame, rejects diet culture, and encourages body trust. For people coming from a history of restrictive dieting, this can be deeply healing.
Why it stalls
If your hunger signals have already been distorted by years of processed food, emotional eating, and metabolic disruption, 'trust your body' can lead you right back to the same patterns. The intuition is there — but the signals it's reading are compromised.
WILDFIT's take
WILDFIT resets the signals first. Once your body's hunger and craving responses are no longer hijacked, intuitive eating becomes genuinely possible — not as a philosophy you try to follow, but as something that happens naturally.
The Pattern
Why Most Approaches Eventually Stop Working
Every approach above has merit. Keto works metabolically. Fasting simplifies. Whole30 resets. Counting creates awareness. Intuitive eating heals the relationship. None of them are wrong.
But they all share a structural limitation: they operate at the level of behaviour and rules. Eat this. Don't eat that. Eat at these times. Track these numbers. Trust your body.
Behaviour change without psychological change is temporary. Your conscious mind can follow rules for weeks, sometimes months. But your subconscious mind — the part that actually drives most food choices — hasn't changed. It's still running the same patterns underneath. And eventually, those patterns win.
WILDFIT works at the level below behaviour. It doesn't give you better rules. It changes the wiring that makes certain foods feel like the obvious choice in the first place. When that shifts, you don't need rules anymore — because what you want has genuinely changed.
Diets change what you allow yourself to eat. WILDFIT changes what you want to eat.
Is It Right for You?
WILDFIT Might Be Right for You If...
- You've tried at least one of the approaches above and gotten results that didn't last
- You're tired of the cycle of restriction, willpower, and relapse
- You suspect the problem isn't information — you already know what you should eat
- You want to stop thinking about food so much
It might not be right if...
- You want a quick fix or short-term weight loss
- You're looking for a meal plan or food rules to follow
- You're not open to examining the psychological side of eating
Common Questions
Common Questions About WILDFIT
Interested in WILDFIT?
Book a free Discovery Call and we'll talk through group vs. 1:1 options and what's the right fit.
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