Why willpower doesn’t work

Joey Simsen helps audiences rethink health, habits, and the human side of behavior change.

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The shift from wanting health to being healthy

SIGNATURE KEYNOTE

You already know what to do. Eat better. Move more. Sleep earlier. So why aren’t you doing it?

In this keynote, Joey explores why lasting change doesn’t happen at the level of willpower, discipline, or motivation, but at the level of identity.

Drawing on his work in health and behavior change, Joey reframes the struggle so many self-aware, driven people experience: the gap between knowing what’s right and actually living it.

This talk invites a shift from trying harder to understanding yourself differently, and why change begins not with control, but with who you believe you are.

WHAT I SPEAK ABOUT

Topics

Why diets fail (and what actually works)

A compassionate, behavior-based look at food and diet culture, the problems with how most of us approach healthy eating, and how people rebuild trust with food without rules, guilt, or confusion.

How living out of sync with our evolutionary design creates burnout, and what happens when we start listening to our bodies again.

The Energy Crisis

About Joey

Joey Simsen is a speaker and lifestyle coach focused on identity, behavior change, and sustainable health.

After spending much of his adult life struggling with depression, low energy, and weight issues, Joey discovered that lasting change does not come from more discipline, but from understanding the deeper drivers behind our choices.

His work explores why people often know what is right for them, yet struggle to live it, and how identity quietly shapes behavior around health, food, and everyday life.

Joey has trained with Speaking Academy by Eric Edmeades and has spoken to international audiences, including at Mindvalley University and as a finalist at Paradigm X. His talks combine lived experience, behavioral insight, and grounded storytelling to help audiences rethink what real change actually requires.

Book Joey for your event